BARQ & A

Posted By: DTA

I am in the process of building a datasheet for external customers. The datasheet is two-sided. The current format is 2 columns with a graphic on the front side of the document.

My question is: What are your thoughts regarding using a second graphic on the back of the datasheet? I have white space on the back available and the graphic would match the content of the datasheet (flow).

I have been told that you should never have a second graphic, but I wanted to see what the experts have to say.

Thanks!

BARQ’s response:

Rule number one at SELMARQ is to use whatever is necessary to clearly explain and support the data / product. Rule number two is to never fill space just because it is there. White space gives greater emphasis and importance to what is left.

See?

Just be as clear and complete as you can with the graphic and copy, make sure the captions fully explain and support each graphic, and stop.

Good luck!

BARQ
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