To Blog Or Not To Blog
Posted By: AFA
I read an article that says a blog can help my company’s page ranking on search engines, so I was considering starting one. Is this good for my brand?
BARQ’s response:
Certainly a blog can help your site’s ranking on search engines. However, it’s a double-edged sword. You may get the benefit of the search engine page rank increase, but you also commit yourself to the VERY regular (daily is best) assignment of writing something, plus you must write something both relative and insightful. Whoever writes the blog writes for both your company AND your industry. Your text will be subject to the scrutiny of all experts in your company’s market, so whatever is written in the blog must be well researched. And it lasts FOREVER. Somewhere, somehow, someone is collecting what has been written, and can retrieve those words anytime, for any purpose.
I am not trying to discourage you from starting a blog, just be sure before you start that you are committed to maintaining very high standards of research, accuracy and regularity. Should you start a blog and drop it after awhile, it can only have a negative affect on the brand. Be sure you are gaining more positives by starting it first.
BARQ
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