Leverage Your Offer
Posted by: HGL
BARQ,
My mall store has a Bluetooth transmitter. It detects about 800 cell phones of our average 1500 customers per day. But only 40 accept the content sent to them, and around 80 reject it. We have ads by every entrance that show people how to turn on bluetooth, and receive our content for free.
I need to know how to get people to accept the content sent to them.
BARQ’s response:
The problem could be in your content. Is it relevant and valuable to the potential listener? Is it exclusive to only those within Bluetooth reach of your location?
Like Twitter, the idea sounds great, but the results are less than gratifying. You have the ability to say lots of things to lots of people, but unless you are saying something that really matters to your audience, you will be ignored.
Likewise, if what you offer the Bluetooth listener is the same deal as someone who read your ad in the paper or heard it on the radio, why should they give you the extra medium of theirs to hear it again and again?
I suggest you focus on truly satisfying or exciting the 40 people you get, and let them spread the news about how beneficial it is to “tune in” to your message. The better the offer, the better the results.
BARQ
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