Brixx Franchise Systems
Retains SELMARQ®
CHARLOTTE, NC (September 13, 2006) — The Charlotte-based
restaurant group Brixx Pizza has retained SELMARQ to produce corporate collateral
and advertising for their new franchise operation, Brixx Franchise Systems.
With company-owned locations in Charlotte, Huntersville, Greensboro, Chapel
Hill, and Charleston, SC, Brixx Wood-Fired Pizza plans to spread their very
successful brand throughout the Carolinas and adjacent states through franchise
offerings.
“The operations and management program developed by the Brixx team is very attractive to people interested in running restaurant that will not run their life,” said Jeff Rothe, president of SELMARQ. “Their unique combination of menu items, flexible kitchen capabilities and management structure makes restaurant ownership a more rewarding experience.”
Unlike most franchise operations, the Brixx concept allows franchisees to create a unique dining destination that is both upscale and family friendly, but maintains the integrity of food quality and consistency.
Having worked with Brixx owners for many years, Rothe’s firm was a natural choice for representing the restaurant group in this brand expansion. Because the business people are the target market for franchisers, the Brixx principals were confident that SELMARQ’s business-to-business expertise would pay off better than a typical consumer marketing firm.
SELMARQ Brands Best Friend® produces business-to-business marketing materials and programs with a focus on brand stewardship. Employing a broad spectrum of media and designers plus a network of researchers, consultants and specialized talents, their business development professionals collaborate to deliver greater marketing value through increased sales effectiveness, enhanced branding and improved customer loyalty. SELMARQ works with firms headquartered across the U.S. and overseas.
