Mahlo America Chooses SELMARQ®To
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New Markets
CHARLOTTE, NC (June 1, 2009) —The US headquarters
for German manufacturer Mahlo has selected SELMARQ as their ad agency of
record. Headquartered in Spartanburg, SC, Mahlo America has asked the agency
to prepare a multimedia campaign to promote their exhibit at two trade shows
in Chicago this June.
“Our newest web process scanning technology enables us to be very competitive in industries we had not pursued before,” noted Mahlo America's Executive Vice President Alan Lavore. “We saw the work that SELMARQ had done for other process equipment manufacturers and knew they could create concepts and strategies to get us the visibility we need.”
To promote the Mahlo exhibits, SELMARQ will create print and electronic ads, website landing pages and exhibit graphics, plus execute a multi-piece direct mail program. The agency has already produced display graphics for the Mahlo headquarters lobby.
“We have already identified the key benefit that will easily differentiate the Mahlo line from their major competitors in the North American market,” said Jeff Rothe, SELMARQ president. “We are confident that the program we have planned will exceed the objectives established with Mahlo for the shows this year.”
