Agency Promotion Wins BMA's "Best of Show"

CHARLOTTE, NC (October 8, 2010) —The Business Marketing Association (BMA) Carolinas chapter presented their highest marketing award of the year to SELMARQ® for the agency’s self-promotion campaign entitled “I Hate Ad Agencies.” The awards event took place October 8th at Byron’s SouthEnd and the competition included business-to-business (B2B) creative work from marketers and ad agencies throughout North and South Carolina.

“While whimsical in nature, the ‘I Hate Ad Agencies’ campaign started out with a solid strategic approach and followed with extremely strong creative and execution,” said Carla Johnson, one of the competition’s judges and president of BMA Colorado. “It demonstrates that business-to-business marketing can be fun, while still generating stellar results.”

This is the third time in their 27-year history that the firm has earned Best of Show. SELMARQ also took home a gold award this year for “Pallet Therapy,” a direct marketing campaign created for the transport packaging unit of Sonoco in Hartsville, South Carolina. The agency received a total of nine awards for website design, corporate branding, direct marketing, promotional materials and total communications programs including trade show exhibit designs.

SELMARQ Brands Best Friend® produces business-to-business marketing materials and programs with a focus on brand stewardship. Employing a broad spectrum of media and designers plus a network of researchers, consultants and specialized talents, their business development professionals collaborate to deliver greater marketing value through increased sales effectiveness, enhanced branding and improved customer loyalty. SELMARQ works with firms headquartered across the U.S. and overseas.

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